Myer has partnered with South African Tourism to promote its Spring/Summer 2013 Australian and international designer collections.
With tribal influences currently gracing magazine pages and designer palettes, South African Tourism has seized on the opportunity to highlight the country as a destination for Aussie travellers.
Myer Ambassadors Jennifer Hawkins, Kris Smith and Jessica Hart were joined by other Australian models in the campaign, which was photographed in various locations including Sun City and the Pilanesberg National Park.
Myer’s new season collections and Cozi swimwear range feature tribal styles and patterns, and vibrant colours mixed with earthy tones.
The campaign will be seen across a range of print and online media.